MyFedAccess

"With MyFedAccess, You Always Have Access" ^©

Contacts + Marketing = Contracts

                    My Federal Access, LLC - 1.202.869.1735
1300 Pennsylvania Avenue, Suite 700, Washington, DC 20004

• 8(a) Certified;
• Woman-Owned;
• Veteran-Owned;

Thank You For Your Service!

• Service Disabled Veteran-Owned;
• HUBZone; and other
• Small and/or Disadvantaged Businesses Eligible for Set- Aside Contracts

The MyFedAccess Results-
Oriented Marketing Approach

(Staging, Engaging, and Cultivating Federal Government Clients)

PHASE I--Staging the Marketing Approach Plan (MAP):

To help ensure favorable results, MyFedAccess will work with you to plot a Marketing Approach Plan (MAP) to follow while we navigate our way through the Federal government agencies that you wish to have on your client list. During Phase I we will "Stage" the agencies that we are going to market on your behalf, before we start to "Engage" its decision-makers. And through ongoing dialogue and perusing your company brochures and Web site, we will become more fully aware of your capabilities as we assimilate into your corporate culture. This will allow MyFedAccess to customize the marketing approach accordingly. Appointments will not be scheduled at any government agency until we are certain of the names and titles of individuals who hold key positions therein. This Results-Oriented Marketing Approach helps to ensure that we can realize maximum results within a minimum amount of time.

If required, and at no additional cost to you, MyFedAccess will also consult with Subject Matter Experts (SMEs) to gain a greater understanding of your disciplines. During the "Staging" period MyFedAccess will also perform a search for imminent opportunities that should be tracked and discussed in meetings with contract decision-makers. While it is commonly known that the decision-makers inside an agency consist of Program/Project Managers, Contract Officers, and Cognizant Technical Officers (sometimes referred to as the Contract Officer's Technical Representative or COTR), "Staging" presents an opportunity to identify the individuals who actually hold these positions.

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PHASE II--Engaging Federal Government Decision-
Makers (Following the MAP):

MyFedAccess will begin to navigate the MAP immediately following the "Staging" period. If required, and at no additional cost to you, MyFedAccess will consult with Agency-Specific Experts (e.g., retirees who formerly served as Program/Project Managers, Contract Officers, and intra-Agency Small Business Advocates) to gain greater access to current Federal government contract decision-makers within a specific agency. Many contractors fail to consider the culture of an agency before making their marketing approach. For example, the weight and influence that certain positions carry may be greater at one agency than at another--at one agency the Contract Officer may defer to the Program/Project Manager, while the reverse may be true at another agency. Furthermore, even though an individual may hold one of these key positions, there may still be subordinates who are consulted before contract decisions are made. Knowing the intra-personnel dynamics of an agency will make it easier to successfully navigate the MAP.

Through experience we gained while teaching the Acquisition & Assistance Certification Program (See Case Study No. 2), MyFedAccess understands and knows the role each plays in the procurement process, including the role played by the Office of Small Disadvantaged Business Utilization (OSDBU)--which may be lesser or greater depending on whether an agency is in compliance with government mandated set-aside goals. The experience we gained while analyzing the effectiveness of various Federal government Disadvantaged Enterprise Set-Aside Programs (See Case Study No. 1) gave MyFedAccess in-depth knowledge and insight in regard to how set-aside programs are designed, administered, and monitored by government agencies.

Hence, MyFedAccess is fully aware of who the government's decision-makers are, and why it is important to "Engage" them. This is why we believe that a multi-prong and multi-tier approach is the best to take. Anything less is a flawed marketing approach.

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PHASE III--Cultivating Relationships with Federal
Government Decision-Makers:

After "Staging" and "Engaging," MyFedAccess will start "Cultivating" relationships with the Federal government contract decision-makers who we meet with on behalf of your firm. At MyFedAccess we know sole-source contract awards require competing for relationships. Part of the MyFedAccess marketing approach is having an exit strategy from each engagement that requires establishing at least one actionable item that leads to the next engagement. When more than one government agency is included on the MAP we use inter-agency referrals to leverage the access we have at one agency to gain access to another. You will receive verifiable reports that document the meetings and contacts that occur. The MyFedAccess Marketing Reports that you receive are designed to provide you with details of our marketing efforts, like: how we "Staged" an agency, who we "Engaged," and with whom we are "Cultivating" relationships.

We will summarize and forward to your attention all verbal and written communications between MyFedAccess and the decision-makers within the government agencies that we market on behalf of your firm. These are the kind of proactive and interactive engagements that must be sustained over an extended period of time before you can have a Relationship-Based Contracting status with Federal government contract decision-makers. No doubt the MyFedAccess Results-Oriented Marketing Approach is the same or similar to the marketing efforts you would make toward government agencies if your offices were located in or near Washington, DC.

As "the eyes & ears of your in-house Business Development efforts," MyFedAccess literally brings you and your capabilities to the table with Federal government contract decision-makers. You will be able to keep your eye on the "big picture" while we augment your in-house Business Development Plan with tactile marketing strategies that focus on positioning your company to receive sole-source and set-side contracts.

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